Talking about yourself is hard. Doing it in 160 characters or less is even harder.
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That’s probably why so many of us end up stressed about crafting the perfect professional bio for Twitter – or LinkedIn, Facebook or other social networks.
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The discussion of the intersection between independent musician and entrepreneur is not a new one. Both are responsible for shaping their own careers, building their own teams, setting their own goals and working towards the proper milestones that will turn dreams into reality.
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In the business world, a whole industry has been established around ‘customer relationship management’ or CRM. Fancy acronym, but what’s it really mean and how does it apply to you and your music career? In basic terms, CRM is a plan to understand and manage a brand’s relationship with customers....
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One of the most common topics I get asked questions about is booking. There are a lot of musicians out there that have spent countless hours honing their skills and writing their songs, but have no idea where to start when it comes to finding gigs. So I would like to take this opportunity to lay out a...
1) Technical Difficulties.
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I know you’re thinking, “but sometimes they’re unavoidable and they’re not my fault!” Sure, sometimes technical issues happen – but they’re always you’re fault (even when they’re not).
You’re the guy or gal on stage and all eyes are on you. Even if the house...Read more
One of the most important things you can do to prepare for the year ahead is to create a budget for your musical activities. Having a budget will give you a much clearer look at where you want to go financially, how you’ll get there, and what your progress is along the way.... Read more
When Nashville based singer/songwriter Derek Webb showed up to the Knitting Factory for his first gig in Los Angeles, there was a line down the block. He thought to himself, “man, I wonder who’s playing tonight.” Little did he realize that by giving his album away for free (and...Read more
I know how exciting it is to hear a secret, so I’ll get right to the point and then offer some additional insight.
The secret to successful crowdfunding is perspective. “What perspective?” you may ask. Well, here’s the key:... Read more
New year — new ways to put your music to work
Here is a quick list of artist revenue streams you may not’ve tried to tap into yet.
Remember, I said “streams.” Not all of these options are going to turn into giant rivers of cash on...Read more
Why you should be putting out more music
Gone are the days when you’d record and release a new album every three or four years, throw all your promotional eggs into that one basket, tour non-stop for two years, and then repeat. Everything has changed, from the...Read more