Take Your Music Promotion Up An O.C.T.A.V.E.
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Before you choose any of the tactics or methods in this guide to promote your music (This is an excerpt from The Definitive Guide on How to Promote Your Music found over on Starsunderground.com), here are some music promotion basics that apply to ALL of them. Keep these in mind as you move forward. To make things simple, here’s an easy-to-remember acronym to guide you: O.C.T.A.V.E.
How to Promote Your Music with O.C.T.A.V.E.
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One Goal at a Time - Choose ONE thing at a time to promote – your album, a song, an upcoming tour, a kickstarter campaign, your website, etc. When you focus on one goal at a time, it becomes SO much easier to identify specific actions, brainstorm promotional ideas, and determine the success of your efforts. It’s a kind of clarity that money can’t buy.
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Conversational – every interaction should have the feeling of a two-way conversation rather than being the typical one-directional, over-promotional, self-important blast of “CHECK ME OUT.” You would never behave this way offline… don’t do it online. Instead, focus on creating opportunities for conversation with your fans.
Target the Right Audience – In the same way choosing a single goal can provide clarity, so can figuring out who the right audience is for your campaign. Who are you trying to reach? If you say “Everybody!” Ima smack the shit outta you. :) By targeting the right audience, you become SO much more effective in your music promotion. It’s much easier to brainstorm different locations to get interesting conversations started with potential industry connections or fans. [...]