How to Connect With Influencers When You Have Zero Music Industry Contacts
A few weeks ago, the New York Times ran a profile of theAudience, a firm that connects big brands to social media influencers. Gone are the days when a big ad spend or tons of radio promotion was required to break a band – now, a kid with a big Tumblr following can move the needle just as much as a spot on TV. But for artists who are just starting out and can’t shell out the big fees that firms like theAudience charge, reaching influencers can feel like an impossible task. Don’t despair, though – here's how you can connect with the person who might give you your big break.
1. Determine your target audience
For artists who want to reach a broader audience on social media and target influencers on platforms like Tumblr and Instagram, you need to determine who your target audience is.Saying you want to reach everyone is about as useful as saying you want to reach no one. In a world where niche communities are the future, you need to pick a few lanes. [...]