Finding the right publicist for your band
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Like many aspects of the music industry, effective publicity is about teamwork and good communication. There are many great music publicists out there (and many more not-so-great ones) who’ll work independent releases, but that doesn’t mean just any publicist will do. You’ve got to find the one that feels like the right fit for your goals, budget, genre, and more.
Here’s a list of things to consider when you’re trying to find the right publicist for your next album or tour
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1. Budget — Can you pay them the fee they’re asking? Even if you only hire a publicist for 3 months or so, it’s probably going to cost you thousands, so think about your band finances first. Then find the publicist who fits your budget.
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2. Track record — Have they had good results doing PR for other acts? What magazines and blogs have they gotten other bands positively featured in? You want to make sure you’re hiring someone who has already established solid relationships with writers, editors, and media producers in the music press.
3. Genre expertise — Just because a publicist has a network of contacts doesn’t mean they’re the right contacts for your music. A jazz publicist is probably not the person you want to hire to help you get press for your latest folk-rock project. Just because a publicist got their last client on the cover of a Metal magazine doesn’t mean they’ll be able to get you featured on a Hip Hop blog. [...]