Fans Favor Experiences Over Downloads
Fans are more willing to spend more money on live music than digital downloads, according to a recent Nielsen Music 360 report.
The annual Nielsen Music 360 report is a comprehensive, in-depth study of consumer interaction with music in the United States. The study found that a majority of respondents spend their share of money on live events. The total population spends a combined 44% on concerts and festivals with an additional 8% on DJ events. The study found that 59% of those surveyed said they went to a concert with one main headliner in the last 12 months, 40% attended one with multiple headliners and 33% went to a festival. [...]