Music Promotion


The Musician's Essential Guide to Merch: What to Get, How Much to Charge, and Where to Buy

By Sonicbids

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Merch is something any musician can (and should!) use to drive revenue and spread awareness for their music. But there are definitely a lot of merch options, and it can be totally confusing and overwhelming to figure out which is best. To help you out, I’m going to go through them all and give you some tips and pricing ideas.

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Take Your Music Promotion Up An O.C.T.A.V.E.

By Music Think Tank

 

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Before you choose any of the tactics or methods in this guide to promote your music (This is an excerpt from The Definitive Guide on How to Promote Your Music found over on Starsunderground.com), here are some music promotion basics that apply to ALL of them. Keep these in mind as you move forward. To make things simple, here’s an easy-to-remember acronym to guide you: O.C.T.A.V.E.

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Over-Promotion: the best way to burn out your audience

by The DIY Musician

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Today over coffee, a musician friend of mine and I discussed the real value of having a loyal audience—how having a network of fans to turn to that have expressed interest in supporting you is one of the most valuable assets a band can have.

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5 Things Decision Makers Look for in Your Band's Online Presence

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“If you don’t have a website that makes it easy for me, I am going to have to move on to the next artist.”

By The DIY Musician

Why you may’ve gotten passed up for that gig

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A few weeks ago at the International Folk Alliance Conference, I spoke on a panel called “Keeping Up with Digital Technologies” with Courtney Gallagher, Membership and Marketing Coordinator for Club Passim.

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Create content to achieve your music career goals

By Disc Makers

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Your online marketing strategy should include creating content that nurtures communication, engagement, and sales on your way to achieving your music career goals

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5 Quick Email Etiquette Tips for Bands (and Everyone Else)

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How to Connect With Influencers When You Have Zero Music Industry Contacts

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7 Winning Social Media Strategies To Promote Your Music

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4 Ways to NOT Get Publicity for Your Band

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