The #1 problem with your music promotion

Category: Music Promotion

By The DIY Musician

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You’ve finished your best album yet. You’re excited to get your CDs or vinyl back from the manufacturer. You book an album release party. You tell all your fans about the new recording and your upcoming concert. You pack the house, put on an unforgettable show, and sell a bunch of merchandise. Good for you.

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But wait, is that it? What about trying to get press? What about preparing promo materials to support your new album? What about promoting your music beyond your existing fanbase? What about a… [get ready for some business lingo]… “promotional campaign?”

The #1 mistake musicians make when promoting their newest album or single is to wait until the music is available before trying to promote it. [...]

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