“If you don’t have a website that makes it easy for me, I am going to have to move on to the next artist.”
Why you may’ve gotten passed up for that gig
A few weeks ago at the International Folk Alliance Conference, I spoke on a panel called “Keeping Up with Digital Technologies” with Courtney Gallagher, Membership and Marketing Coordinator for Club Passim.
Passim is one of the coolest listener-friendly venues in the Boston area (it’s in Cambridge), so Courtney provided the live music/event promotion/talent-buyer perspective for our discussion.
She said (and we all agreed) that it’s crucial, despite the new tools and services and apps and widgets and plugins available today, that musicians make use of a now relatively old technology: a website.
Not a Facebook Page. Not a Bandcamp page. Not a ReverbNation page. Not an artist page on CDBaby.com.
A REAL website that YOU control— a place to showcase all the audio, pictures, videos, tour dates, biographical details, and contact info that talent buyers, fans, and the press may need when they’re considering promoting your show, writing about your music, or simply deciding whether they like your band.
“It’s important for artists to have a website dedicated specifically to them,” says Courtney Gallagher. [...]